(Sighs) Just when I think I've seen and heard it all; I find something that shows me otherwise and compels me to write about it. In a recent interview with Famitsu, Level-5 president and CEO Akihiro Hino shared thoughts on the use of AI tools in his company's games. It is because of this stance (which has not sat well with the company's fans) that I am writing this piece instead of having this conversation over his social feeds.
Here are my honest thoughts on why Hino's take on AI at Level-5 is disappointing and disillusioning.
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Image from Ni No Kuni: Wrath of the White Witch. |
Before I get into the actual words he said, I thought it would be good to establish my point of view on the matter- though there may be a day when AI is not only ubiquitous but indeed capable of the lofty claims of its backers; it still needs a lot of work to get farther than a novelty for me (like those clips of DBZ by Balenciega). At this stage, there's too many ethical landmines for me to engage with it actively.
However, that line of thinking and nuance is often lost on the executive class; and Hino is no exception despite claims otherwise. Now, let's share his quote from the Famitsu interview.
“Through this program, I hope many of you will get to soar to the global stage as game developers. While I am also actively working as a developer, I’ve recently found myself thinking that AI technology is encroaching upon the creative world. Currently, around 80~90% of codes are written by AI and then fixed up and finalized by human programmers. In other words, it means that right now, around 80~90% of games are made by AI. And it does not just stop at programming – AI technology is encroaching on art, music and even game design on a large scale. Not to mention that it’s already becoming common sense in the creative world to rely on the power of AI to boost work efficiency. That is why I believe that “aesthetic sense” is a necessary skill for game developers.”
There's a lot to unravel here, but apart from a few defenders; the overall response from longtime fans has not been good. Though he and Level-5 were once seen as the creative antidote to the likes of EA, Ubisoft and Activision; it's become increasingly clear Hino has become the very thing he swore to destroy, to paraphrase Obi-Wan.
First and foremost, the "80-90%" figure has been refuted by a number of developers. In particular, one anonymous developer (who I shall call Billy Cranston for the sake of argument) responded by saying that the claim is "completely untrue, bordering on libelous." As I stated above, the current builds work fine as an assist; but Billy soundly points out that they "are not yet anywhere near capable of producing usable code for games, despite what media hype might have you thinking."
As for how that figure applies to the games themselves; that's another story. We do live in an age where games get accused of/caught using generative AI elements with alarming frequency; but I do have a pretty solid eye for picking out the obvious dregs while looking for deals on PSN and eShop. I don't anticipate we'll be at the "push a button and make it happen" stage for a while; let alone have it produce decent results.
Next, let's break down Hino's comments on AI use in art, music and game design. As previously stated; while it may be funny to have SpongeBob or Hank Hill cover a pop song, using these models on a broader scale also opens it up to a broader level of scrutiny as well. However, Hino's blithe attitudes on the tech did not endear him to longtime fans of the developer's games; many of whom responded by vowing to never buy or play anything from Level-5 again. It also comes at a time where other games are coming under fire for plagiarism
(with Bungie's Marathon especially facing backlash for such), so it's not the best idea to come out in favor of tech that relies heavily on data scraped from other sources.
I have never really bought into the "common sense" argument (especially since it's becoming rarer than the Dial of Archimedes), and the efficiency argument has been routinely disproven as people everywhere from Comcast to McDonald's have had to fix problems specifically caused by AI breaking things; let alone missing details humans would not.
In all seriousness, the claim of "aesthetic skill" in the context of AI to me is analogous to pitching Arby's to a gathering of vegans- you're courting a group of people you're never going to reach.
With that, I maintain that Hino's take on AI at Level-5 is disappointing and disillusioning. I was hoping that the negative response the fanbase had could at least give him pause to reconsider going all-in on the tech. Sadly, not only has that not happened, the developer has doubled down right as the latest Fantasy Life has debuted to a somewhat muted response. It's not that review codes were withheld, they just plumb are slow at sending them out. I will do my best to keep an open mind about what comes next from the developer; but I'm deliberately keeping expectations low to be safe.
That's all for now, my copy of Capcom Fighting Collection 2 is finally coming soon and I got tickets to MI8. Take care.